Jargon - English
Pop-ups and banners on the World Wide Web
The brand awareness is determined by you actually talking to a specific audience. They do not have to reply. For this purpose you take into account the percentage of the target audience to remember after a survey of a brand and under what conditions they remember.
All that is perceived by a company. It may or may not be, thus it is perceived. This so-called "corporate identity" is divided into different areas. The aim is to present the company in a uniform appearance.
The communication over multiple channels content, design and editorial linked. Like a bicycle cross only in media. In this case the user is trying to lead targeted through various media and refer him to a return channel.
Are economic and - limited - social characteristics of individuals or countries, communities, societies. The most commonly used demographic characteristics include age, sex, education, marital status, occupation, type of work and the city size. In the planning and research are the distinguishing characteristics.
Advertising medium that increases with mouse-over or click. Or with a bigger budget.
Frequency with which an advertising medium or promotional materials appear for. Example, display advertising, TV spots, etc.
Refers to the visual design of content in various formats. These include, for example, Websites, image brochures, catalogs, posters, advertisements, flyers, calendars, pens, stickers and business cards, etc.
Adwords Marketing are classic PPC ads (pay per click), the advertisers are the ability to run text ads on search engines. Once an Adwords account is set up on Google, the desired text ads appear on the right and above the search results. Huckleberry Friends AG is Google Professional Partner and specializes in the area Adwords Marketing with this specially designed software.
The header section of a web page is known as headers.
Internet includes all advertising on the World Wide Web.
Joomla is a popular free content management system (CMS) for creating web pages. Some may not understand it, many will want it, like the ancient Golden Fleece.
A kool campaign includes all of the product in a given period taken advertising.
Cross-reference link to further pages.
The design of all types of media is referred to as media design.
Newsletter with news and information (prefferably useful) that is sent by email to subscribers.
It's the OMG, not the oh my God but the central committee of the Group online marketers. The aim of this association is online advertising and online marketing to steadily weight. Pretty boring stuff.
Pop-ups appear in a new browser window and have a high potential for attention. The user can also feel much disturbed by such forms of advertising. To be banned in all countries.
Progressive Web Applications (PWA) are simple pieces of software that can be mounted and run in no time. PWAs can be webpages which act like apps, having access to push notifications for example. Great for early stage projects.
Number or proportion of the target population that come with one or more advertising media / advertising materials (eg. B an ad in a magazine) with one or more insertions in touch.
As a search engine optimization (SEO) measures are called that cause that a website in organic, that is unpaid and natural search results, a higher position receives.
As search engine advertising (SEA) switching from paid search ads is referred displayed next to or above the natural search results.
Search Engine Marketing (Search Engine Marketing - SEM) is a branch of online marketing and includes measures that will lead visitors through search engines to a website. Search engine marketing is divided here into SEO and SEA.
Cost per mille indicates which cost use is necessary in order to reach a thousand contacts in the target group.
As unique visits is defined as the page views of different IP addresses. Only those visitors are counted, the (international spread: 30 minutes) within a specified period visit a page. By this method of counting multiple calls are eliminated and won more detailed information about the scope of a website.
The number corresponds to the number of visits visits made per individually identifiable user or computer within a defined period of time (typically 30 per min.). A visitor (Visitor) can make multiple visits (visits) per day.
The amount of money available to pay for advertising.
A group according to specific characteristics and criteria selected individuals who are considered as potential customers / buyers of a product. Their detailed analysis and definition helps that the advertising message is efficiently directed to the right people, so the campaign is successful.